our approach to predictive analytics Simplifying the data mining process and creating solutions
Our analytic services are scalable. We tailor analytics to solve your problems within your budget! We offer a variety of custom predictive analytic services to help you gain customer and market insights, and identify the best opportunities and channels to engage with consumers.
Our core strengths in predictive analytics
Customer Acquisition
Sales Forecast
Trade Area Analysis
Customer Retention
Fraud Detection
Territory Mapping
Up-Sell & Cross-Sell
Campaigns
Risk Modeling & Management
Thematic & Heat Mapping
Service Bundling & Market Basket Analysis
Customer Segmentation & Profile Analysis
In a consumer society, we are driven by the behaviour of mainstream consumers, but marketers want to focus on the leaders or tastemakers. If the leaders appreciate and value a product or service, their behaviours and attitudes will carry a message to different segments of the broader population. Identifying segments with most value or potential and growing them are critical for sustainable business growth. We apply both Machine Learning and traditional statistical approaches to optimize the segmentation process.
CUSTOMER SEGMENTATION
Manifold’s Customer Segmentation is an adaptive clustering technique, based on a combination of comprehensive and precise demographic, expenditure and consumer behaviour data products with your customer data. It enables you to identify, retain and grow the most valuable customer segments and tap into segments with highest potentials for your products and services.
Customer Segmentation is a process to divide customers into mutually exclusive groups so that:
Customers within a group are as similar as possible;
Customers in other groups area as different as possible.
Differentiating customers’ needs and values provides you with the ability to:
Prioritize your efforts and gain the most with your valuable customers.
Tailor your company’s products and services using your customers’ lifestyle clusters.
Leverage the power of one-to-one marketing and the coverage of mass marketing by targeting customer segments with tailored tactics.
CUSTOMER SEGMENTATION PROCESS
FEATURED DATA PRODUCTS
CanaCode Lifestyle Clusters
This is a two-tier cluster system of consumer lifestyles. It describes the consumer lifestyles in each 6-digit postal code. Each cluster consists of households who share traits within geography, demographics, psychographics, household spending, product usage, media usage, and shopping behaviour.
