POLARIS INTELLIGENCE Our innovative and easy to use online application

Our online research platform connects your business with strategic consumer data, spatial intelligence, and analytical intelligence.

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CUSTOMER PROFILING

Know your customers better than they know themselves. Receive reports on demographics, shopping patterns, media consumption and much more.

TRADE AREA ANALYSIS

Get to know the neighbourhood for your new location. Designate flexible trade areas by drive time, or with custom circles or polygons on our digital maps.

POINT OF INTEREST ANALYSIS

Keep your friends close and your competitors closer. Analyze nearby competitors and discover market insights your rivals might miss.

TARGETING PROSPECTS

Combine variables and create a customized target score for each prospect to differentiate between them. Focus your marketing efforts on your best potential customers.

MAPPING CENTRE

Immediately pinpoint where your ideal customers are, using vibrant heat maps and thematic maps. Acquire spatial insight into customer patterns, demographic profiles, and business locations.

DATA MINING

Integrate marketplace data with your own data and use the Data Mining module to explore correlations, create custom clusters, and do targeting on your custom clusters.

ANALYTICAL MODELS

Use a Gravity Model and customer location data to define trade areas, use Feature Selection to find key traits and optimize media planning, or Customer Allocation to assign your customers to your closest store or branch by distance or drive time.

TREND ANALYSIS

Analyze historical trends while enhancing your ability to predict future trends using historical data from 2016 to current year across our 23 demographic reports, 3 household spending reports, 2 CanaCode Lifestyle Reports and 80+ consumer behaviour reports.

WEATHER ANALYSIS

Tap into historical, present and forecasted weather data for any market. Use weather patterns to better understand how the weather contributed to the performance of your marketing campaigns and sales.

FIND OUT MORE Think you really know your customers?

Polaris Intelligence data insights help you learn your market’s spending habits and media engagement, so you can develop personalized, targeted campaigns and build stronger customer relationships.