CASE STUDIES

We take pride in serving companies on a global scale

  • Apparel
  • Insurance
  • Media
  • Not-for-Profit
  • Retail

CASE STUDY

Market Potential Analysis for the Ontario Soccer Association

The Ontario Soccer Association (OSA) oversees regional soccer associations, soccer leagues, and clubs, with over 500,000 registered participants. They wanted to gain more sponsorship and win more advertisers

Read More

CASE STUDY

Define Primary and Secondary Trade Areas

A shoe store in north Toronto wanted to identify its primary and secondary trade areas for tailoring its product offerings and marketing to its core customer base.

Read More

CASE STUDY

Targeting Customers for Walk-in Bathtubs

American Standard manufactures bathroom and kitchen products. They were particularly interested in promoting walk-in bathtubs and traditionally focused their marketing on urban areas.

Read More

CASE STUDY

Define Trade Area by Mobile Data

A grocery store near Eglinton and Yonge in Toronto wanted to understand geographic concentration and demographic profile of consumers around its store during the day so that they can tailor product offerings and communications more effectively.

Read More

CASE STUDY

Customer Acquisition of an Insurance Product

A leading Canadian utility company offers home protection plans for plumbing, heating and air conditioning systems. They built risk-based pricing models to tailor insurance plans to different risk groups. For example, customers with the highest risk score might be better off with the replacement of the equipment…

Read More

CASE STUDY

Targeting the Best Billboards

A pet food manufacturer wants to promote selected pet foods through outdoor media. They want to use digital media to target the best prospects at proper dates and times for pet stores.

Read More

CASE STUDY

Customer Segmentation for a Fashion Retailer

A fashion retailer had a customer loyalty program functioning primarily as a discount card. They wanted to transform the program into a pro-active engagement platform and improve marketing efficiency, customer loyalty and increase sales.

Read More

CASE STUDY

Recruiting Donors

Centraide of Greater Montreal helps people in need or in difficulty by conducting annual fundraising campaigns and financing a network of community agencies and projects. They have many regular donors but lose many each year and do not have significant resources to search for prospective donors.

Read More

CASE STUDY

Predictive Modeling to Win Back Lapsed Donors

To help Canadian Red Cross: Quebec Division win back lapsed donors, we analyzed the client’s data and combined with our geo-demographic, CanaCode lifestyle cluster and particularly the charity specific consumer spending, behaviour and psychographic data, e.g., donation to charity organizations.

Read More