A weight-loss clinic wanted to reduce ad-spending while increasing conversion rates and came to Manifold for help with audience-targeting for ad-buying.
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The Ontario Soccer Association (OSA) oversees regional soccer associations, soccer leagues, and clubs, with over 500,000 registered participants. They wanted to gain more sponsorship and win more advertisers
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A shoe store in north Toronto wanted to identify its primary and secondary trade areas for tailoring its product offerings and marketing to its core customer base.
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American Standard manufactures bathroom and kitchen products. They were particularly interested in promoting walk-in bathtubs and traditionally focused their marketing on urban areas.
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A grocery store near Eglinton and Yonge in Toronto wanted to understand geographic concentration and demographic profile of consumers around its store during the day so that they can tailor product offerings and communications more effectively.
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A leading Canadian utility company offers home protection plans for plumbing, heating and air conditioning systems. They built risk-based pricing models to tailor insurance plans to different risk groups. For example, customers with the highest risk score might be better off with the replacement of the equipment…
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A pet food manufacturer wants to promote selected pet foods through outdoor media. They want to use digital media to target the best prospects at proper dates and times for pet stores.
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A fashion retailer had a customer loyalty program functioning primarily as a discount card. They wanted to transform the program into a pro-active engagement platform and improve marketing efficiency, customer loyalty and increase sales.
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Centraide of Greater Montreal helps people in need or in difficulty by conducting annual fundraising campaigns and financing a network of community agencies and projects. They have many regular donors but lose many each year and do not have significant resources to search for prospective donors.
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To help Canadian Red Cross: Quebec Division win back lapsed donors, we analyzed the client’s data and combined with our geo-demographic, CanaCode lifestyle cluster and particularly the charity specific consumer spending, behaviour and psychographic data, e.g., donation to charity organizations.
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