As the holiday season approaches, many of you may find yourself absorbed in Hallmark Christmas movies, often featuring a storyline of rekindled romance in a quaint small town. This year, we’re applying geo-demographic data to re-imagine these storylines and in the spirit of giving, help those movie-lovers looking to create their Hallmark-style romance.
For this exercise, we analyzed Census Agglomerations (CAs) and Census Metropolitan Areas (CMAs) across Canada, considering the male-to-female ratio and the percentage of singles aged 20-39 using Polaris Intelligence and our SuperDemographics dataset. There are countless ways to look at this data and create a top 5 list, we think the most intuitive way is to create an index on the likelihood of finding singles as compared to the rest of the population.
![1 1](https://manifolddatamining.com/wp-content/uploads/2023/12/1.png)
Given these top areas, knowing where not to look is also useful. Among the 146 CMA’s analyzed, Truro NS and Salaberry-De-Valleyfield QC both present a 92% chance of not finding singles in the target age group.
![2 2](https://manifolddatamining.com/wp-content/uploads/2023/12/2.png)
For a classic Hallmark movie setting, winter weather is essential. Cities like Squamish BC and Halifax NS offer picturesque snowy scenes and have a higher percentage of singles, encouraging the chances of finding love in these winter wonderlands.
Wishing you all a very happy holiday from the Manifold Data Mining Team!