We gave a talk on “A Transition from Old to New Techniques of Trade Area Analysis” at the BIG DATA TORONTO Conference and Trade Show on June 12th and 13th, 2018. Using examples, we discussed how to move from the traditional and static trade area (circles, drive time, gravity models) to the real life dynamic and changing nature of catchment areas of businesses. Based on Manifold’s comprehensive consumer demographic behavioural and attitude data and dynamic mobile/GPS data, we illustrated how to use our online analytics platform: Polaris Intelligence for an accurate comparison of metrics between existing and new potential markets while accounting for the natural diversity of individual market forces.
Manifold Presented and Exhibited at BIG DATA TORONTO
