COVID Vaccine Hesitancy

Consumer Profile: People Who Lack Time To Get Flu Shots

People who cite “lack of time” as a reason they did not get their flu shots generally:

• Are children and young adults, employees, recent immigrants, visible minority, high household income;
• Go to school, volunteer;
• Are light alcohol drinkers;
• Have health insurance with employer or association;
• Lost weight, changed diet, quit smoking, reduced stress level and took vitamins to improve their health;
• Think their barriers for improving health are: addiction to drugs/alcohol, too much stress, and too costly;
• Perceive they have very good health.

In the Toronto CMA (roughly the GTA), they mostly live downtown and along the Yonge Corridor:

Consumer Profile: People Who Believe Flu Shots Are Not Necessary or Provide No Benefits

People who believe flu shots are not necessary or that they provide no benefits generally:

• Are age 25-64, common law families, employees and many are also self-employed. Blue collar, tenants, with average income;
• Are lighter smokers and alcohol drinkers;
• Live either in very low or very high density areas;
• Quit smoking and/or drink less alcohol to improve their health;
• Think taking vitamins is good for their health;
• Think their barriers for improving health are: addiction to drugs/alcohol, too much stress, too costly, and transportation problems;
• Have a weak sense of belonging to their local community;
• Perceive themselves to have excellent health.

In the Toronto CMA (roughly the GTA), they mostly live downtown, in Brampton, and in Richmond Hill:

Consumer Profile: People Who Don’t Know Where to Go / Are Uninformed About Vaccines

People who don’t know where to go / are uninformed about flu shots generally:

• Are youth and young adults (age 15-34), high school education, sales and service occupation, tenants, recent immigrants, visible minorities, low income;
• Go to school, volunteering, or are looking for a job;
• Are heavy smokers and light alcohol drinkers;
• Have health Insurance through the government or associations
• Live in very high density areas;
• Increased exercise/sports activity, lost weight, and received medical treatment to improve their health;
• Think changing diet, quitting smoking, and taking vitamins is good for their health;
• Think barriers for improving health are: lack of will power, family responsibilities, work schedule, and weather problems;
• Are very dissatisfied with life and have a very weak sense of belonging to their local community;
• Perceive themselves to have fair health.

In the Toronto CMA (roughly the GTA), they mostly live downtown and are mainly concentrated around Midtown, Weston Road/HWY400 corridor, and the East End:

Consumer Profile: People Who Fear What Vaccines Contain or Have Fear of Discomfort

People who fear what vaccines contain or have fear of discomfort generally:

• Are lone parent families and singles, with an average education. They are blue collar and self-employed, tenants, recent immigrants, visible minorities, and low income;
• Are looking for a job, caring for children, and doing household work;
• Are heavy smokers and light alcohol drinkers;
• Live in very high density areas;
• Either have no health insurance or their own health insurance plan
• Increased exercise, sports, changed their diet, quit smoking, drank less alcohol, reduced stress, and received medical treatment to improve their health;
• Think changing their diet and taking vitamins are good for their health;
• Think barriers for improving their health are: lack of will power, family responsibilities, work schedule, too costly, transportation, and weather problems;
• Are dissatisfied with life and have a very weak sense of belonging to local community;
• Perceive themselves to have fair/poor health.

In the Toronto CMA, they are mainly concentrated in Midtown, Weston/HWY400 corridor, Brampton, and the far East End:

Consumer Profile: People Who Have Had Bad Reactions to Previous Vaccines or Flu Shots

People who have had bad reactions to previous vaccines or flu shots generally:

• Are common law families, separated, divorced or widowed, middle age (35-64), have an average education, and are non- or old immigrants, with an average income;
• Are employed, caring for children and others, doing household work, and are battling a long-term illness;
• Are heavy smokers and light alcohol drinkers;
• Have health insurance through the government or and employer;
• Changed their diet, quit smoking, drank less, reduced stress and received medical treatment to improve their health;
• Think reducing stress, changing their diet and taking vitamins are good for their health;
• Think barriers for improving their health are: their work schedule, addiction, disability/health condition, services not available in area, and transportation problems;
• Have an average satisfaction with life and a very weak sense of belonging to their local community;
• Perceive themselves as having fair/poor health, and being extremely stressed at work.

They are mainly concentrated in the South end of Toronto, in Brampton, and Richmond Hill: