COVID Vaccine Hesitancy Score Pt 2

23% of Canadians, 27% of Americans, 34% of Israelis don’t want to get the COVID Vaccine. Who are these Canadians? And who aren’t these Canadians? Neighbourhoods that vaccinate sooner will be the first to return to travelling, shopping, and other leisure activities like gyms and fitness classes. Government and healthcare officials need to tailor their messages and identify areas that hesitate to vaccinate […]

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COVID Vaccine Hesitancy

Introducing our new data product: COVID Vaccine Hesitancy Score. We analyzed the main reasons people don’t get vaccinated, their defining characteristics, and key predictors: healthcare, demographics, consumer behaviour, and psychographics. Information on the uptake of the COVID-19 vaccine is currently limited, so this blog post uses reasons people don’t get the flu shot as a starting point. Profiles […]

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How Insurers can Gain a Competitive Edge by Leveraging Consumer Data

Umbrellas Insurance Healthcare

How has the insurance industry changed? Why is third party consumer data becoming more crucial for insurers to gain or keep their edge? Insurers are looking for top prospects, understanding their cost sensitivity, interest in preventative care, insurance switching patterns, and market size. With third party data, they are tailoring communications […]

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Being Human: The Journey to Capture and Codify Human Emotions

A while back, we invited Neil Balbirnie at RBC, to share his experiences at the Conference on Big Data and Information Analytics at the Fields Institute. Neil and RBC’s data scientists want to answer these questions: Who buys what? How are they buying it? Where did they buy it? When did they buy it? Why are they buying it? Will they buy again? […]

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Publication in Data Mining Journal

We use cutting-edge analytics and technology, and work with leading researchers in Big Data and Data Science. We published a paper in Advances in Knowledge Discovery and Data Mining with York University on using a recommendation system in a novel way. Recommendation systems have been used for job sites and Facebook’s recommended friends system, but have primarily been used in e-commerce and news. This paper looks at healthcare. […]

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