The big finale! In the final instalment of our Social Determinants of Health series, we talk about the correlation between chronic disease, quality of life, and longevity. Health is so much more than physiological; […]
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Social Economic Risk for Chronic Disease Management
Part 2 of our 3-part series on the social determinants of health is here! In this post, we discuss socioeconomic status (SES) as an influence of well-being and chronic conditions. Keep reading to learn more about behavioural, social, and demographic health risks! […]
An Overview of the Canadian Mortgage Market
Based on Census 2021, our adjustments for undercount and other items, we estimate that there will be around 15.8 million households in Canada for the year 2023. 10.8 million of these households are homeowners, and 6.5 million of these homeowners have mortgages on their homes. The average outstanding mortgage value […]
How Has COVID-19 Affected Your Lifestyle?
The COVID-19 pandemic has changed the way we work, socialise, and spend our money. We tapped into our 6-digit postal code level data to see how Canadians’ consumer behaviour and spending habits changed in the past few years. We highlight changes we see in Canadians’ grocery item consumption, travel, online shopping, and restaurant visits. […]
6 Contributors to Extreme Canadian Housing Demand
The real estate market in Canada has been a hot topic the past few years! Prices are at an all time high, leaving Canadians wondering why this is happening. While it can be broken down as a basic supply and demand issue, the reasoning behind why demand is high and supply is limited is a complex issue. In this post we will explore 6 factors contributing to the housing […]
Win Big with Sports Fans and Followers
Ready to score big with consumers? With our new data product, Sports Fans and Followers, you can ensure that you never strike out! We created this product by data mining robust patterns from a Vividata survey on Sports and eSports. Use this data to find out how to best interact with fans and to select the best sponsorship and advertising opportunities! […]
Postal Code and Census Geographies and Their Linkages
Postal Codes are designed for mail, granular, and widely used. They are not designed for collecting and publishing population statistics. Census Geographies are designed for governmental population statistics, but they are not widely known (who knows their DA or Census Tract?). How do we link them? […]
Introducing Canadian Travel Patterns
Introducing our new data product: Canadian Travel Patterns. We have seen numerous tourism ads across Canada in the last few months. We know, both quantitatively and anecdotally that domestic tourism jumped exponentially in 2020, as travel bans kept Canadians at home and foreign tourists away from Canada. Some Canadian tourism regions estimate they had 50% more visitors in 2020 […]
COVID Vaccine Hesitancy Score Pt 2
23% of Canadians, 27% of Americans, 34% of Israelis don’t want to get the COVID Vaccine. Who are these Canadians? And who aren’t these Canadians? Neighbourhoods that vaccinate sooner will be the first to return to travelling, shopping, and other leisure activities like gyms and fitness classes. Government and healthcare officials need to tailor their messages and identify areas that hesitate to vaccinate […]
COVID Vaccine Hesitancy
Introducing our new data product: COVID Vaccine Hesitancy Score. We analyzed the main reasons people don’t get vaccinated, their defining characteristics, and key predictors: healthcare, demographics, consumer behaviour, and psychographics. Information on the uptake of the COVID-19 vaccine is currently limited, so this blog post uses reasons people don’t get the flu shot as a starting point. Profiles […]