Navigating the Shifting Tides of Data: How Our Firm Masters the Details

In the world of data analytics, change is the only constant. Explore the vital importance of adapting to changing data landscapes and discover how our firm excels at managing the details through a real-life example of unraveling population mysteries driven by evolving Census Subdivisions and Metropolitan Areas. […]

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Unleashing the Power of 2023/2024 Data: Navigating Population Growth, Census Amendments, and COVID Challenges

In the ever-evolving realm of data analytics, staying ahead is non-negotiable. As we venture into the years 2023 and 2024, discover why harnessing fresh data, amidst significant population growth, Census amendments, and the lasting effects of COVID-19 […]

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New Boundaries and Names from the 2021 Census

In the world of demographics and statistical analysis, population counts are vitally important for population estimates to understand social, economic, and political trends. However, 1,000 CSDs changed boundaries or names from 2016-2021. […]

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How are Canadians Coping with Grocery Price Surge?

Discover how Canadians are navigating the challenge of rising grocery prices. Explore their ways for adapting and coping in the face of economic shifts and changing consumer habits. […]

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Understanding Longevity: Quality of Life, Chronic Conditions and Social Support

The big finale! In the final instalment of our Social Determinants of Health series, we talk about the correlation between chronic disease, quality of life, and longevity. Health is so much more than physiological; […]

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Social Economic Risk for Chronic Disease Management

Part 2 of our 3-part series on the social determinants of health is here! In this post, we discuss socioeconomic status (SES) as an influence of well-being and chronic conditions. Keep reading to learn more about behavioural, social, and demographic health risks! […]

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An Overview of the Canadian Mortgage Market

Based on Census 2021, our adjustments for undercount and other items, we estimate that there will be around 15.8 million households in Canada for the year 2023. 10.8 million of these households are homeowners, and 6.5 million of these homeowners have mortgages on their homes. The average outstanding mortgage value […]

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How Has COVID-19 Affected Your Lifestyle?

The COVID-19 pandemic has changed the way we work, socialise, and spend our money. We tapped into our 6-digit postal code level data to see how Canadians’ consumer behaviour and spending habits changed in the past few years. We highlight changes we see in Canadians’ grocery item consumption, travel, online shopping, and restaurant visits. […]

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6 Contributors to Extreme Canadian Housing Demand

The real estate market in Canada has been a hot topic the past few years! Prices are at an all time high, leaving Canadians wondering why this is happening. While it can be broken down as a basic supply and demand issue, the reasoning behind why demand is high and supply is limited is a complex issue. In this post we will explore 6 factors contributing to the housing […]

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Win Big with Sports Fans and Followers

Ready to score big with consumers? With our new data product, Sports Fans and Followers, you can ensure that you never strike out! We created this product by data mining robust patterns from a Vividata survey on Sports and eSports. Use this data to find out how to best interact with fans and to select the best sponsorship and advertising opportunities! […]

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