The big finale! In the final instalment of our Social Determinants of Health series, we talk about the correlation between chronic disease, quality of life, and longevity. Health is so much more than physiological; […]
Tag: Consumer Behaviour
Social Economic Risk for Chronic Disease Management
Part 2 of our 3-part series on the social determinants of health is here! In this post, we discuss socioeconomic status (SES) as an influence of well-being and chronic conditions. Keep reading to learn more about behavioural, social, and demographic health risks! […]
Social Support and Community Engagement for Chronic Disease Management
In part 1 of a 3-part series, we explore how social determinants of health play a role in quality of life when living with chronic disease. Using Manifold’s data, we map and chart the prevalence of chronic disease and provide insights into health risk factors. Read more to understand the […]
An Overview of the Canadian Mortgage Market
Based on Census 2021, our adjustments for undercount and other items, we estimate that there will be around 15.8 million households in Canada for the year 2023. 10.8 million of these households are homeowners, and 6.5 million of these homeowners have mortgages on their homes. The average outstanding mortgage value […]
How Has COVID-19 Affected Your Lifestyle?
The COVID-19 pandemic has changed the way we work, socialise, and spend our money. We tapped into our 6-digit postal code level data to see how Canadians’ consumer behaviour and spending habits changed in the past few years. We highlight changes we see in Canadians’ grocery item consumption, travel, online shopping, and restaurant visits. […]
6 Contributors to Extreme Canadian Housing Demand
The real estate market in Canada has been a hot topic the past few years! Prices are at an all time high, leaving Canadians wondering why this is happening. While it can be broken down as a basic supply and demand issue, the reasoning behind why demand is high and supply is limited is a complex issue. In this post we will explore 6 factors contributing to the housing […]
Win Big with Sports Fans and Followers
Ready to score big with consumers? With our new data product, Sports Fans and Followers, you can ensure that you never strike out! We created this product by data mining robust patterns from a Vividata survey on Sports and eSports. Use this data to find out how to best interact with fans and to select the best sponsorship and advertising opportunities! […]
Postal Code and Census Geographies and Their Linkages
Postal Codes are designed for mail, granular, and widely used. They are not designed for collecting and publishing population statistics. Census Geographies are designed for governmental population statistics, but they are not widely known (who knows their DA or Census Tract?). How do we link them? […]
Vividata Partnership
Vividata, Canada’s leader in consumer and cross media research, and Manifold Data Mining have partnered to deliver market insights within Manifold’s newly updated Polaris Intelligence platform.
Applying collaborative filtering and supervised deep learning techniques to Vividata’s Survey of the Canadian Consumer (SCC) and Consumer Cannabis Study, Manifold has extrapolated the survey to the 6-digit postal code level. […]