Introducing our new data product: Canadian Travel Patterns. We have seen numerous tourism ads across Canada in the last few months. We know, both quantitatively and anecdotally that domestic tourism jumped exponentially in 2020, as travel bans kept Canadians at home and foreign tourists away from Canada. Some Canadian tourism regions estimate they had 50% more visitors in 2020 […]
23% of Canadians, 27% of Americans, 34% of Israelis don’t want to get the COVID Vaccine. Who are these Canadians? And who aren’t these Canadians? Neighbourhoods that vaccinate sooner will be the first to return to travelling, shopping, and other leisure activities like gyms and fitness classes. Government and healthcare officials need to tailor their messages and identify areas that hesitate to vaccinate […]
Introducing our new data product: COVID Vaccine Hesitancy Score. We analyzed the main reasons people don’t get vaccinated, their defining characteristics, and key predictors: healthcare, demographics, consumer behaviour, and psychographics. Information on the uptake of the COVID-19 vaccine is currently limited, so this blog post uses reasons people don’t get the flu shot as a starting point. Profiles […]
How has the insurance industry changed? Why is third party consumer data becoming more crucial for insurers to gain or keep their edge? Insurers are looking for top prospects, understanding their cost sensitivity, interest in preventative care, insurance switching patterns, and market size. With third party data, they are tailoring communications […]
Vividata, Canada’s leader in consumer and cross media research, and Manifold Data Mining have partnered to deliver market insights within Manifold’s newly updated Polaris Intelligence platform.
Applying collaborative filtering and supervised deep learning techniques to Vividata’s Survey of the Canadian Consumer (SCC) and Consumer Cannabis Study, Manifold has extrapolated the survey to the 6-digit postal code level. […]