#GeospatialData | Manifold Data Mining

Why Postal Codes Hide Your Most Valuable Customers

October 21, 2026 (October 21, 2026)

An abstract 3D digital visualization of a geographic map rendered in glowing blue and green tones. The graphic highlights intricate border outlines, grid networks, and data clusters representing postal codes and regional analytics.

Think Canadian postal codes are random? Discover the sorting logic maps miss—and how it might be sabotaging your consumer data and marketing ROI. […]

Evaluating Data: Google Maps vs. Government Maps

January 19, 2024 (June 15, 2026)

by Katia Posts with Manifold

The selection of data providers and navigational aids can have a big influence on strategic decision-making in today’s data-driven business environment. With a case study on the annexation of the City of Brantford, we’ll discuss the subtle distinctions between Google Maps and government maps and goes into detail on how businesses can evaluate data sources critically. […]