Postal Codes are designed for mail, granular, and widely used. They are not designed for collecting and publishing population statistics. Census Geographies are designed for governmental population statistics, but they are not widely known (who knows their DA or Census Tract?). How do we link them? […]
Vividata, Canada’s leader in consumer and cross media research, and Manifold Data Mining have partnered to deliver market insights within Manifold’s newly updated Polaris Intelligence platform.
Applying collaborative filtering and supervised deep learning techniques to Vividata’s Survey of the Canadian Consumer (SCC) and Consumer Cannabis Study, Manifold has extrapolated the survey to the 6-digit postal code level. […]