Canada’s evolving coffee culture: the rise of specialty brews to delivery trends and regional preferences. Data-driven insights can boost your coffee business. […]
Cup of Insights: How Coffee Trends Drive the Market
Tag: AdStrategy
How Quiet Streets Changed Advertising Forever
From packed sidewalks to empty streets, a turning point that reshaped how advertising reaches audiences. […]
The New Ontario: Neighborhoods Reborn
Ontario neighborhoods are transforming with population growth, rising property values, new industries, and vibrant cultural energy. […]
Halloween Insights Powered by Data
Halloween spending reveals real consumer trends. See how Polaris data helps identify key audiences, plan smarter, and turn seasonal insights into year-round growth. […]
Driven by Experience: 55+ on the Road
Pre-retirees and seniors prioritize comfort and reliability, favoring practical SUVs and dependable cars they own outright over luxury or frequent upgrades. […]
Shifting Gears: Middle-Aged Drivers and Their Modern Preferences
Adults 40–54 balance family needs and status, often owning premium cars. They drive more, invest in services, and prioritize safety, comfort, and reliability. […]
Keys to the 30-Something Market: Auto + EV Buying
Adults aged 30–39 are shaping auto and EV trends. They blend tech-savvy habits with practical needs, from premium picks to charging concerns. […]
Under 30 on the Road: Cars, Lifestyle & Media Influence
Young Canadians under 30 show split car habits—prioritizing style, tech, and digital influence over tradition, pushing brands to adapt their approach. […]
New CanaCode Clusters: CanaCode Insurance Clusters and CanaCode Financial Clusters
We are excited to launch of two new additions to the CanaCode family: CanaCode Insurance Clusters and CanaCode Financial Clusters […]
“All-In” Insurers: Inside the Lives of Consumers with 5+ Insurance Products
Consumers with 5+ insurance products balance work, play, and protection. They value personalized offerings that safeguard their assets […]