How Quiet Streets Changed Advertising Forever
From packed sidewalks to empty streets, a turning point that reshaped how advertising reaches audiences. […]
OUR BLOG Data is constantly changing and we like to write about it
The New Ontario: Neighborhoods Reborn
Ontario neighborhoods are transforming with population growth, rising property values, new industries, and vibrant cultural energy. […]
Halloween Insights Powered by Data
Halloween spending reveals real consumer trends. See how Polaris data helps identify key audiences, plan smarter, and turn seasonal insights into year-round growth. […]
Driven by Experience: 55+ on the Road
Pre-retirees and seniors prioritize comfort and reliability, favoring practical SUVs and dependable cars they own outright over luxury or frequent upgrades. […]
Shifting Gears: Middle-Aged Drivers and Their Modern Preferences
Adults 40–54 balance family needs and status, often owning premium cars. They drive more, invest in services, and prioritize safety, comfort, and reliability. […]
Keys to the 30-Something Market: Auto + EV Buying
Adults aged 30–39 are shaping auto and EV trends. They blend tech-savvy habits with practical needs, from premium picks to charging concerns. […]
Under 30 on the Road: Cars, Lifestyle & Media Influence
Young Canadians under 30 show split car habits—prioritizing style, tech, and digital influence over tradition, pushing brands to adapt their approach. […]
Financial Security by Life Stage
Financial security evolves with each life stage. Discover data-driven insights to guide smarter financial planning from early adulthood to retirement. […]
Environmental Behaviour in Canada: How Provinces Compare on Going Green
BC and Quebec lead Canada’s green efforts, while car-dependent provinces like PEI lag. Access, affordability, and infrastructure shape eco habits nationwide. […]
Multigenerational Households in Canada
Multigenerational households are growing in Canada, shaping spending, healthcare, and financial trends. Understanding them is […]