Manifold’s Data Is Now Available On Snowflake Marketplace
We are excited to announce that Manifold Data Mining is now available on Snowflake! Clients and prospects now have immediate trial access to our most popular… […]
OUR BLOG Data is constantly changing and we like to write about it
Navigating Mobile Advertising IDs: A Tool For Targeted Marketing
In today’s fast-paced digital world, understanding the intricacies of targeted marketing is essential for businesses striving to connect with their audiences effectively. At the heart of this endeavor lies the enigmatic realm of Mobile Advertising IDs. These unique identifiers hold the key to unlocking personalized advertising strategies, driving engagement, and more […]
Canadian Housing Market History of Toronto and Vancouver
The Toronto and Vancouver real estate markets have changed significantly in the past 50 years. These dynamic shifts have had a significant impact on house prices, from post-war booms to the current spike. Understanding these tendencies requires an understanding of data, which provides insights into the changing patterns of urban development, the effects of […]
The Canadian Census: Data Rounding and Suppression in Rural Towns
The Canadian Census stands as a cornerstone of national data collection, serving as an essential tool for mapping the demographic, social, and economic landscape of the country. This comprehensive data collection exercise informs a wide array of decisions, from governmental policy-making and urban planning to business strategy development. Its importance in guiding both public […]
Decoding Geographic Levels: FSA, DA, Postal Code
In the world of data analysis and business applications, understanding the geographical units such as postal codes, dissemination areas (DAs), and forward sortation areas (FSAs) is crucial. These units are more than just components of an address; they are key tools in demographic analysis, marketing strategies, and urban planning. Forward Sortation Areas (FSAs): […]
Evaluating Data: Google Maps vs. Government Maps
The selection of data providers and navigational aids can have a big influence on strategic decision-making in today’s data-driven business environment. With a case study on the annexation of the City of Brantford, we’ll discuss the subtle distinctions between Google Maps and government maps and goes into detail on how businesses can evaluate data sources critically. […]
Where To Look For Hallmark-Style Romance
As the holiday season approaches, many are drawn to Hallmark Christmas movies with their charming small-town romances. This year, we’re bringing these storylines to life by analyzing demographic data across Canada, focusing on the best locales for singles. Our study zeroes in on areas with favorable male-to-female ratios and a high percentage of singles aged 20-39. From Squamish BC’s snowy scenes to Halifax NS’s vibrant community, we’re spotlighting the top Canadian destinations for finding love this holiday season. Join us in this festive and data-driven journey to uncover Canada’s most romantic cities! […]
The Value of a Top-Notch Analytics Team: Billy Beane to Analytics
In a world driven by data, the value of a proficient analytics team cannot be overstated. This article explores the significance of a well-structured analytics team, drawing inspiration from the billion-dollar insights of “Billion Dollar” Billy Beane, the unconventional data sources that fuel Major League Baseball (MLB) teams, and the strategic implications of sabermetrics in Japanese baseball. We’ll uncover how the collective wisdom of analytics teams transcends industries and why it’s akin to holding a billion-dollar treasure. […]
Navigating the Shifting Tides of Data: How Our Firm Masters the Details
In the world of data analytics, change is the only constant. Explore the vital importance of adapting to changing data landscapes and discover how our firm excels at managing the details through a real-life example of unraveling population mysteries driven by evolving Census Subdivisions and Metropolitan Areas. […]
Unleashing the Power of 2023/2024 Data: Navigating Population Growth, Census Amendments, and COVID Challenges
In the ever-evolving realm of data analytics, staying ahead is non-negotiable. As we venture into the years 2023 and 2024, discover why harnessing fresh data, amidst significant population growth, Census amendments, and the lasting effects of COVID-19 […]