Halloween Insights Powered by Data
Halloween spending reveals real consumer trends. See how Polaris data helps identify key audiences, plan smarter, and turn seasonal insights into year-round growth. […]
OUR BLOG Data is constantly changing and we like to write about it
Driven by Experience: 55+ on the Road
Pre-retirees and seniors prioritize comfort and reliability, favoring practical SUVs and dependable cars they own outright over luxury or frequent upgrades. […]
Shifting Gears: Middle-Aged Drivers and Their Modern Preferences
Adults 40–54 balance family needs and status, often owning premium cars. They drive more, invest in services, and prioritize safety, comfort, and reliability. […]
Keys to the 30-Something Market: Auto + EV Buying
Adults aged 30–39 are shaping auto and EV trends. They blend tech-savvy habits with practical needs, from premium picks to charging concerns. […]
Under 30 on the Road: Cars, Lifestyle & Media Influence
Young Canadians under 30 show split car habits—prioritizing style, tech, and digital influence over tradition, pushing brands to adapt their approach. […]
Financial Security by Life Stage
Financial security evolves with each life stage. Discover data-driven insights to guide smarter financial planning from early adulthood to retirement. […]
Environmental Behaviour in Canada: How Provinces Compare on Going Green
BC and Quebec lead Canada’s green efforts, while car-dependent provinces like PEI lag. Access, affordability, and infrastructure shape eco habits nationwide. […]
Multigenerational Households in Canada
Multigenerational households are growing in Canada, shaping spending, healthcare, and financial trends. Understanding them is […]
A Road Trip Through Canada’s Car Culture
Car usage patterns in Canada vary widely, with urban areas favoring short commutes and errands, while rural regions rely on cars for long distances and work. […]
New CanaCode Clusters: CanaCode Insurance Clusters and CanaCode Financial Clusters
We are excited to launch of two new additions to the CanaCode family: CanaCode Insurance Clusters and CanaCode Financial Clusters […]