Car usage patterns in Canada vary widely, with urban areas favoring short commutes and errands, while rural regions rely on cars for long distances and work. […]
A Road Trip Through Canada’s Car Culture
Tag: Market Research
Spending in Toronto: Insights by Age Group
This blog explores Toronto’s distinct spending habits across age groups, offering insights for businesses to tailor their marketing strategies effectively […]
Navigating Trends in BC’s Youth Population and Purchasing Patterns
Understanding population trends is essential for businesses in the Children’s product sector. The evolving landscape of kids’ demographics in British Columbia (BC) presents unique opportunities and challenges, especially as urban growth and population shifts become more pronounced. […]
Home or Abroad? Exploring Canadian Travel Preferences Post-Pandemic
In the post-pandemic era, Canadians are balancing their travel preferences between domestic and international destinations. The latest data 2023 surveys shows a strong resurgence in domestic travel, with 65.9 million trips taken within Canada, reflecting a growing appreciation for […]
Sun Safety in Canada: A Comprehensive Guide
Exploring sun exposure patterns, protection behaviors, and regional UVR levels across Canada. Highlighting the varying risks and behaviors, and the importance of effective sun protection strategies to reduce skin cancer risks. […]
Canada’s Growing Population and the Role of Newcomers
In 2023, Canada experienced its most significant population growth since 1957, with a 3.2% increase, primarily driven by international immigration. Historically, newcomers have gravitated towards major urban centers such as Toronto, Vancouver, and Montreal, but smaller cities like Halifax and Moncton are now also seeing significant growth. […]
Setting the Record Straight: Discrepancies in Reported Wealth Statistics
Recently the Canadian government announced the capital gains tax increase. Along with this announcement, they included statistics on the wealth characteristics of the Canadian population which we’ve found to be misleading and inaccurate. In this video here there is a graph depicting the net worth for the highest wealth quintile (top 20%) reporting just […]
Manifold’s Data Is Now Available On Snowflake Marketplace
We are excited to announce that Manifold Data Mining is now available on Snowflake! Clients and prospects now have immediate trial access to our most popular… […]
Navigating Mobile Advertising IDs: A Tool For Targeted Marketing
In today’s fast-paced digital world, understanding the intricacies of targeted marketing is essential for businesses striving to connect with their audiences effectively. At the heart of this endeavor lies the enigmatic realm of Mobile Advertising IDs. These unique identifiers hold the key to unlocking personalized advertising strategies, driving engagement, and more […]
Decoding Geographic Levels: FSA, DA, Postal Code
In the world of data analysis and business applications, understanding the geographical units such as postal codes, dissemination areas (DAs), and forward sortation areas (FSAs) is crucial. These units are more than just components of an address; they are key tools in demographic analysis, marketing strategies, and urban planning. Forward Sortation Areas (FSAs): […]