*This marketing research information is the result of Manifold’s models using the Numeris RTS Canada survey. It is not intended to duplicate Numeris data.

This database describes the automobile usage behavior of the population age 18 and older. Each 6-digit postal code is associated with a propensity score measuring:

• Number of vehicles in the household
• Annual kilometers are driven
  
• Make of most driven vehicle
  
• Type of often driven vehicle
  
• Year of often driven vehicle
  
• Purchase or lease of new or used vehicle
  
• Involvement of purchase or lease decision
  
• Value of vehicle purchase/leased
  
• Plan to purchase/lease in 12-month
• The price range of the planned vehicle
• Type of the planned vehicle
• Consideration of hybrid vehicle
• Satellite radio in the vehicle
• Auto club membership
  
• Automotive aftermarket: repair and maintenance
• Visit of service and parts center by banner
• Visit and frequency of gas station by banner
• Car rentals for personal or business use and frequency
• Visit and purchase at manufacturers’ dealership or website

This data product is based on the Return-To-Sample survey by Numeris (formerly Bureau of Broadcast and Measurement). It provides in-market automobile data and consumer usage information for manufacturers, dealerships, insurance companies, and financial institutions, service and gas stations and parts retailers. For example, Canadians tend to replace cars every 7-8 years. The number, proportion and make of old vehicles in the trade areas can help dealers perform competitive analysis and target their marketing programs, and financial institutions estimate the market potential of auto finance.

*This marketing research information is the result of Manifold’s models using the Numeris RTS Canada survey, it is not intended to duplicate Numeris data.

This data product provides a propensity score of beverage consumption at the 6-digit postal code level. It  includes:

• Weekly consumption of beer by bottle/can/glass
• Brand of most often and occasionally drinking beers
• Light, medium and heavy consumers of wine and alcohol beverages
• Light, medium and heavy consumers of coffee/tea
• Light, medium and heavy consumers of soft drinks by selected brands
  
• Light, medium and heavy consumers of  milk/juice by type

This database is derived from the Return-To-Sample survey by Numeris (formerly Bureau of Broadcast and Measurement).

Manufacturers and retailers use this database to estimate their market potential; track trends; perform competitive analysis and tailor their communications to the targeted consumers. For example, domestic and foreign brands have very distinct customer segments in the Canadian multi-culture market place. Information in this database helps manufacturers optimize their distribution network and develop new products for the emerging market of new Canadians.

*This marketing research information is the result of Manifold’s models using the Numeris RTS Canada survey, it is not intended to duplicate Numeris data.

This is a database of household food consumption. It describes the propensity score of household consumption on:

• Over 50 food items, e.g., bread, breakfast cereal, fish, chicken, beef,  butter, …
  
• Fruit, vegetables, and juice used in food
  
• Condiments used in food
  
• Purchase of health food
  
• Usage of household products, e.g., facial tissue, detergent, air fresheners, …
  
• Spending on dry cleaning 

This data product is based on the Return-To-Sample survey by Numeris (formerly Bureau of Broadcast and Measurement) and predictive modeling for extrapolating the survey data to the propensity score at the 6-digit postal code level.

Manufacturers and retailers can use this database to estimate market potential; track trends, e.g., gluten free products; and tailor their communications to the multi-cultural consumers.

*This marketing research information is the result of Manifold’s models using the Numeris RTS Canada survey, it is not intended to duplicate Numeris data.

This data product describes the propensity score of consumer usages of health care products at the 6-digit postal code level. It includes:

• Usage of over-the-counter medicine, e.g., cough drops, vitamins, sleeping tablets, bandages, cold remedies
• Usage of skin protectants
  
• Actions of weight control
• Vitamin usage by type
  
• Visits of various types of therapists, e.g., acupuncturists, chiropractors, …
  
• Usage of assistant devices, e.g., hearing aid, walker, …
  
• Usage of various esthetic services
• Usage of various dental services
  
• Usage and spending of various cosmetic services
  
• Spending on perfume and cologne
  
• Usage of various personal care products, e.g., mouthwash, shaving creams, …
  
• Usage of feminine hygiene products
• Usage of shavers by type

Foundation of this data product is the Return-To-Sample survey conducted by Numeris (formerly Bureau of Broadcast and Measurement) and predictive models for extrapolating the survey data to the propensity score at the 6-digit postal code level.

Pharmacies can use this database to perform market potential, trade areas, and competitive analysis and tailor their promotion and communication to the targeted consumers. Manufacturers can also leverage the information for channel optimizations.

*This marketing research information is the result of Manifold’s models using the Numeris RTS Canada survey, it is not intended to duplicate Numeris data.

This data product describes the propensity score of snack consumption of the population of the age 15+ at the 6-digit postal code level. It includes light, medium and heavy users of

• Hard candies, chewy candies
  
• Cookies
  
• Peanuts and nuts
  
• Chocolate bars
  
• Granola bars
  
• Potato chips
  
• Popcorn
  
• Ice creams
  
• Crackers
  
• Rice cakes,…
  
• Ready-to-eat breakfast like
  
• Cold, hot cereals
  
• Breakfast bars
  
• Pancakes
  
• Frozen waffles

This data product is based on the Return-To-Sample survey by Numeris (formerly Bureau of Broadcast and Measurement) and Manifold’s predictive modeling techniques. We identified robust consumer product usage patterns in the survey data and extrapolated them into the propensity score for each of the 6-digit postal codes.

Retailers can use this database to perform market potential, trade area, and competitive analysis and tailor their promotion and communication to the targeted consumers. Manufacturers can also leverage the information for channel optimizations.

*This marketing research information is the result of Manifold’s models using the Numeris RTS Canada survey, it is not intended to duplicate Numeris data.

This data product describes the propensity score of consumer usage of telecommunication services and products,  including

• Current local telephone service suppliers like Bell, Primus, Rogers, Telus, VoIP, and Cable companies
• Current long telephone service suppliers like Bell, Primus, Rogers, Telus, VoIP, and Cable companies
  
• Monthly spending on long-distance calls
  
• Ownership of mobile phones and PDAs
  
• Wireless network suppliers like Bell or Telus Mobility, Rogers, Wind mobile …
• Monthly spending on wireless
• Change of service providers
• Usage of wireless devices, e.g., play games, download apps, …
• Annual household spending on telecommunications.

This database is derived from the Return-To-Sample survey by Numeris (formerly Bureau of Broadcast and Measurement).  We identified robust consumer product usage patterns in the survey data and extrapolated them with predictive models into the propensity score for each of the 6-digit postal codes.

Telecoms and electronic retailers can use the data to identify the trends, e.g., early adopters; estimate market potential; acquire new customers; reduce attrition and cross-sell products and services. Manufacturers can also leverage information for product development and channel optimizations.