Explore Canadian domestic and international travel behaviours at the 6-digit postal code level with Canadian Travel Patterns.

Canadian Travel Patterns provides 1,100+ variables describing how and where the residents travelled in the past 12 months. For example,

1. Number of trips and visits by quarter.
2. Type of trips and visits.
3. Length of trips and visits.
4. Country, Province/Territories, Census Metropolitan Area and Tourism Regions of visits and trip destinations.
5. Type of accommodations.
6. Spending on visits and trips: accommodation, transportation, food, recreation, shopping (e.g. clothing, footwear, accessories), attractions, etc.
7. Duration, spending, and number of cities/countries of domestic and international trips.
8. Details related to travel packages such as cost, type of transportation, number of nights, cruises, cultural or entertainment activities, food and beverage
9. Activities during trips, e.g., visit friends/families, shopping, sightseeing, etc.

This travel-related information is used by financial institutions, travel companies, the tourism and hospitality industries, and municipalities for pricing, market analysis, trade area analysis, competitive analysis, economic planning, and targeted marketing.

Municipalities can use Canadian Travel Patterns to measure the volume, characteristics, and economics of tourism, as well as identify key markets to promoting their tourism. For example, tourism boards and organizations can identify which provinces, cities and neighbourhoods have more prospects who visit Prince Edward Island.

Airlines and the tourism and hospitality industries can use Canadian Travel Patterns to estimate their market potential, identify gaps, and find their best prospects. For example, Canadian Travel Patterns reveals which postal codes have the most frequent air travellers and heavy spenders on restaurants while on trips.

Canadian Travel Patterns serve as a benchmark for measuring the impact of COVID-19 and predicting the recovery of consumer travel behaviours.