AT MANIFOLD WE LIVE FOR DATA We take numbers and turn them into actionable results

Insurance Behaviour Consumer Insurance Behaviour

This data product measures consumers’ consumer’s knowledge, abilities, and behaviour concerning their insurance. Categories of the 300+ insurance-related variables in this data set include demographics, income, dwelling information, insurance ownership, insurance switching, indicators of insurance knowledge and financial behaviours, insurance spending/premiums and face value, automobile information, automobile repairs, annual mileage driven, psychographics related to insurance, legal issues, estate planning, healthcare, services booked for vacation such as travel insurance, and credit cards.

This insurance-related information is used by financial institutions, insurance companies, travel companies, and utilities for pricing, market analysis, trade area analysis, competitive analysis, economic planning, and targeted marketing.

Most Recent Update

Tooltip text

2020

Available Geographic Levels

Tooltip text

6-digit postal code, FSA, DA, CT, CSD, CD, and custom geography

Update Frequency

Tooltip text

Annual

Methodology

Tooltip text

This data product is based on the Return-To-Sample survey by Numeris, the Survey of the Canadian Consumer by Vividata, publications of Statistics Canada, and Manifold’s predictive modeling techniques. We identified robust consumer media usage patterns in the survey data and built hundreds of predictive models to extrapolate them into the propensity score for each of the 785,000 6-digit residential postal codes in Canada.

 

Validation is performed with in- and out-of-phase survey data to ensure the accuracy of the predictions.

Data Format

Tooltip text

CSV

Sample Reports

Tooltip text

Data Dictionary

Tooltip text

How To Get It

Tooltip text