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Insurance Behaviour Consumer Insurance Behaviour
This data product measures consumer’s knowledge, abilities, and behaviour concerning their insurance. Categories of the 300+ insurance-related variables in this data set include demographics, income, dwelling information, insurance ownership, insurance switching, indicators of insurance knowledge and financial behaviours, insurance spending/premiums and face value, automobile information, automobile repairs, annual mileage driven, psychographics related to insurance, legal issues, estate planning, healthcare, services booked for vacation such as travel insurance, and credit cards.
This insurance-related information is used by financial institutions, insurance companies, travel companies, and utilities for pricing, market analysis, trade area analysis, competitive analysis, economic planning, and targeted marketing.
Most Recent Update |
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2025
Available Geographic Levels |
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6-digit postal code, FSA, DA, CT, CSD, CD, and custom geography
Update Frequency |
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Annual
Methodology |
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This data product is based on the Return-To-Sample survey by Numeris, the Survey of the Canadian Consumer by Vividata, publications of Statistics Canada, and Manifold’s predictive modeling techniques. We identified robust consumer media usage patterns in the survey data and built hundreds of predictive models to extrapolate them into the propensity score for each of the 800,000 6-digit residential postal codes in Canada.
Validation is performed with in- and out-of-phase survey data to ensure the accuracy of the predictions.
Data Format |
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CSV
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Sample Reports |
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Data Dictionary |
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How To Get It |
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