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Sports Fans and Followers Data
Score big with our Sports Fans and Followers data product! Learn about consumers’ favourite teams, their time spent following a team, their likelihood to visit a game in person, and even what eSports games they are most likely to play. Categories included in this product are:
Media, CPG, retail, sports leagues, entertainment, and sportsbooks companies use this data product to accurately target fans of sports and eSports. Financial services companies and other companies use this data product to support affinity marketing. Your business can leverage this product to properly engage with consumers and create effective sponsorship and advertising opportunities.
Most Recent Update |
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2025
Available Geographic Levels |
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6-digit postal code, FSA, DA, CT, CSD, CD, and custom geography
Update Frequency |
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Annual
Methodology |
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This data product is based on the Vividata (merger of NADBank and PMB) survey on Consumer Product Usage and Behavioural Patterns (Vivintel’s Sports & eSports Study). No personal or private information was used. We datamined robust patterns in the survey and built predictive models to extrapolate the patterns to all 6-digit residential postal codes in Canada. Our data product: “Sports Fans and Followers” contains over 5,000 variables.
Validation is performed with in- and out-of-phase survey data to ensure accuracy of the predictions.
Data Format |
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CSV
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Sample Reports |
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Data Dictionary |
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How To Get It |
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