*This marketing research information is the result of Manifold’s models using Numeris RTS Canada survey, it is not intended to duplicate Numeris data.

This database describes consumer’s financial and banking behaviour. Each 6-digit postal code is associated with a propensity score measuring likelihood of consumers

• Having personal savings/investments by dollar range
• Having personal debts by dollar range
• Banking regularly or occasionally with major institutions
• Using investment institutions and financial advisors
• Owning various financial products and plans
• Using ATM, debit, quick pay, telephone and online banking and trading and by frequency
• Contributing to RRSP by dollar range
• Donating to charities by dollar range
• Owning and using credit cards
• Holding and switching insurance products

This data product is based on the Return-To- Sample survey conducted by Numeris (formerly Bureau of Broadcast and Measurement) twice a year with sample size of over 100,000 responders stratified across Canada. We datamined robust and useful patterns of consumers’ financial behaviour in the survey data. Thereafter, we combined them with the geo-demographic predictors such as location, income, education, family, home ownership, culture, life stage and lifestyle, and built propensity models to predict consumers’ banking habits and usages of financial and insurance products. The propensity score reveals with whom the consumers likely do their banking (RBC, TD, CIBC, …) and investments, what credit cards they use and insurance products they own.

Financial institutions and credit card companies use this data product to perform trade area, customer profile, and competitive analysis; estimate market potential and develop targeted acquisition programs.