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Product Usage Data

This data product describes consumer product usage behaviour including automobile, beverage, snack, food, health and personal care, telecommunication, restaurant visits, leisure activities, and thousands of other items.

Most Recent Update

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2024

Available Geographic Levels

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6-digit postal code, FSA, DA, CT, CSD, CD, and custom geography

Update Frequency

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Annual

Methodology

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We developed these data products using the Return-To-Sample Survey from Numeris (formerly the Bureau of Broadcast and Measurement, BBM RTS). This survey is now conducted 24 hours a day, 365 days a year. In the past, it was conducted twice a year and the sample size was over 63,000 in each wave before 2015, and 43,000 in each wave since 2015. For over 20 years Numeris RTS survey data has been used widely by Canadian media operators, agencies and advertisers. We have licensed the survey data for over 17 years. In total we have over 1,500,000 responders in the source database and they are stratified by geography and demography. They represent Canadian consumers across the country. Combining the Numeris RTS survey with our demographic, household spending data and CanaCode lifestyle clusters, we built thousands of predictive models to extrapolate the survey data to all the 6-digit postal codes covering all of Canada.

 

Validation is performed with in- and out-of-phase survey data to ensure accuracy of the predictions.

Data Format

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CSV

Sample Reports

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Data Dictionary

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How To Get It

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