AT MANIFOLD WE LIVE FOR DATA We take numbers and turn them into actionable results

Product Usage Data

This data product describes consumer product usage behaviour including automobile, beverage, snack, food, health and personal care, tele-communication, restaurant visits, leisure activities and thousands items.

Most Recent Update

Tooltip text

2019

Available Geographics

Tooltip text

6-digit postal code, FSA, DA, CT, CSD, CD and custom geography

Update Frequency

Tooltip text

Anually

Methodology

Tooltip text

We developed these data products using the Return-To-Sample Survey from Numeris (formerly the Bureau of Broadcast and Measurement, BBM RTS). This survey is conducted twice a year and the sample size was over 63,000 before year 2015, and 43,000 since year 2015. For over 16 years Numeris RTS survey data has been widely by Canadian media operators, agencies and advertisers. We have licensed the survey data over 14 years. In total we have over a 1,200,000 responders in the source database and they are stratified by geography and demographics. They represent Canadian consumers across the country. Combining the Numeris RTS survey with our demographic, household spending data and CanaCode lifestyle clusters, we built thousands of predictive models to extrapolate the survey data to all 6-digit postal codes covering whole Canada.


Validation is performed with in- and out-phase survey data to ensure accuracy of the predictions.

Data Format

Tooltip text

CSV

Sample Reports

Tooltip text

Data Dictionary

Tooltip text

How To Get It

Tooltip text