*This marketing research information is the result of Manifold’s models using the Numeris RTS Canada survey, it is not intended to duplicate Numeris data.

This data product describes consumer shopping habits at grocery stores, i.e., light, medium, and heavy shoppers of the stores:

• Co-op
• IGA
• Loblaws
• M & M Meat
• Métro
• Provigo
• Real Canadian/Atlantic Superstore
• Safeway
• Sobeys
• Big box/warehouse stores
• Department stores (e.g. Hudson’s Bay Food Halls, Wal-Mart)
• Drug Stores (any)
• Online grocery stores
• Other grocery stores

Retailers can use this database to gain consumer insight, perform trade area and competitive analyses. Manufacturers can use the data for distribution channel optimization.

*This marketing research information is the result of Manifold’s models using the Numeris RTS Canada survey, it is not intended to duplicate Numeris data.

This data product describes consumer shopping habits at convenience stores, i.e., light, medium, and heavy shoppers of the stores:

• 7-Eleven
• Mac’s/Couche-Tard
• Gas station convenience stores
• Online convenience stores
• Other convenience stores

Retailers can use this database to gain consumer insight, perform trade area and competitive analyses. Manufacturers can use the data for distribution channel optimization.

*This marketing research information is the result of Manifold’s models using the Numeris RTS Canada survey, it is not intended to duplicate Numeris data.

This data product describes consumer shopping habits at department stores, i.e., light, medium, and heavy shoppers of the store:

• The Bay
• Canadian Tire
• Costco
• Giant Tiger
• Wal-Mart
• Online Department stores
• Other Department stores

Retailers can use this database to gain consumer insight, perform trade area and competitive analyses. Manufacturers can use the data to estimate market potential and optimize distribution channels.

*This marketing research information is the result of Manifold’s models using the Numeris RTS Canada survey, it is not intended to duplicate Numeris data.

This data product describes consumer shopping habits at pharmacies, i.e., light, medium, and heavy shoppers of the pharmacies:

• Guardian/IDA
• Jean Coutu
• London Drugs
• Pharma Plus
• Proxim
• Shoppers Drug Mart
• Big box/warehouse stores (any)
• Grocery stores (any)
• Online Drug stores
• Other Drug stores

Retailers can use this database to gain consumer insight, perform trade area and competitive analyses. Manufacturers can use the data to estimate market potential and optimize distribution channels.

*This marketing research information is the result of Manifold’s models using Numeris RTS Canada survey, it is not intended to duplicate Numeris data.

This data product describes consumer shopping habits at clothing stores, i.e., regular and occasional shoppers at the stores:

• Addition-Elle
• Banana Republic
• Childrens clothing stores (any) (e.g. GapKids)
• Club Monaco
• Cotton Ginny
• Danier Leather
• Eddie Bauer
• Fairweather
• H&M
• Harry Rosen
• Holt Renfrew
• International Clothiers
• Jacob (any)
• Joe Fresh
• La Senza
• La Vie En Rose
• Laura (any)
• Le Chateau
• Limité
• Mark’s Work Wearhouse
• Mexx
• Moore’s
• Old Navy
• Reitmans
• Roots
• Stitches
• Suzy Shier
• Talbots
• Tip Top Tailors
• The Gap
• Winners
• Zara
• Jean stores (any) (e.g. Levi Strauss)
• Department stores (any)
• Online Clothing stores
• Other Clothing stores

Retailers can use this database to gain consumer insight, perform trade area and competitive analyses. Manufacturers can use the data to estimate market potential and optimize distribution channels.

​

*This marketing research information is the result of Manifold’s models using the Numeris RTS Canada survey, it is not intended to duplicate Numeris data.

This data product describes consumer shopping habits at shoe stores, i.e., regular and occasional shoppers of the store:

• Aldo
• Browns
• Feetfirst
• Globo
• Naturalizer
• Nine West (the store)
• The Shoe Company
• SoftMoc
• Town Shoes
• Transit
• Department stores (any)
• Sports stores (any)
• Online Shoe stores
• Other Shoe stores

Retailers can use this database to gain consumer insight, perform trade area and competitive analyses. Manufacturers can use the data to estimate market potential and optimize distribution channels.

*This marketing research information is the result of Manifold’s models using the Numeris RTS Canada survey, it is not intended to duplicate Numeris data.

This data product describes consumer shopping habits at book stores, i.e., regular and occasional shoppers of the stores:

• Chapters (the store)
• Coles
• Big box/warehouse stores (any)
• Department stores (any)
• Amazon.com/Amazon.ca
• Chapters.Indigo.ca (the web site)
• Other Online Book stores
• Other Book stores

Retailers can use this database to gain consumer insight, perform trade area and competitive analyses. Manufacturers can use the data to estimate market potential and optimize distribution channels.

*This marketing research information is the result of Manifold’s models using the Numeris RTS Canada survey, it is not intended to duplicate Numeris data.

This data product describes consumer shopping habits at Jewellery stores, i.e., regular and occasional shoppers of the stores:

• Birks
• MappinsJewellers
• Peoples
• Spence Diamonds
• Big box/warehouse stores (e.g. Costco)
• Department stores (any)
• Online Jewellery stores
• Other Jewellery stores

Retailers can use this database to gain consumer insight, perform trade area and competitive analyses.

*This marketing research information is the result of Manifold’s models using the Numeris RTS Canada survey, it is not intended to duplicate Numeris data.

This data product describes consumer shopping habits at Furniture/Appliance stores, i.e., regular and occasional shoppers of the store:

• Ikea
• La-Z Boy
• Leon’s
• Pier 1 Imports
• Sleep Country Canada
• The Brick
• Department stores (any)
• Stereo/electronic stores (any)
• Online Furniture/Appliance stores
• Other Furniture/Appliance stores

Retailers can use this database to gain consumer insight, perform trade area and competitive analyses. Manufacturers can use the data to estimate market potential and optimize distribution channels.

*This marketing research information is the result of Manifold’s models using the Numeris RTS Canada survey, it is not intended to duplicate Numeris data.

This data product describes consumer shopping habits at Home Improvement stores, i.e., regular and occasional shoppers of the store:

• Canadian Tire
• Home Depot
• Home Hardware
• Home Outfitters
• Home Sense
• Lee Valley Tools
• Lowe’s Home Improvement
• Rona Stores (any)
• Department stores (any)
• Online Home Improvement stores
• Other Home Décor stores
• Other Home Improvement stores

The retailer can use this database to gain consumer insight, perform trade area and competitive analyses. Manufacturers can use the data to estimate market potential and optimize distribution channels.

*This marketing research information is the result of Manifold’s models using the Numeris RTS Canada survey, it is not intended to duplicate Numeris data.

This data product describes propensity of consumer eyewear by type, laser eye surgery, spending on eyewear and shopping habits at optical stores, i.e., regularly and occasional shoppers of the stores:

• Hakim Optical
• Lenscrafters
• Sunglass Hut
• Department stores (any)
• Online Optical stores
• Other Optical stores

Retailers can use this database to gain consumer insight, perform trade area and competitive analyses. Manufacturers can use the data to estimate market potential and optimize distribution channels.

*This marketing research information is the result of Manifold’s models using the Numeris RTS Canada survey, it is not intended to duplicate Numeris data.

This data product describes consumer shopping habits at Photo/Camera stores, i.e., regular and occasional shoppers of the stores:

• Black’s
• Japan Camera
• Big box/warehouse stores (any)
• Department stores (any)
• Drug stores (any)
• Grocery stores (any)
• Online Photo Finishing/Film stores
• Other Photo Finishing/Film stores

Retailers can use this database to gain consumer insight, perform trade area and competitive analyses. Manufacturers can use the data to estimate market potential and optimize distribution channels.

*This marketing research information is the result of Manifold’s models using the Numeris RTS Canada survey, it is not intended to duplicate Numeris data.

This data product describes consumer shopping habits at Stereo/Video/Computer stores, i.e., regular and occasional shoppers of the stores:

• Apple (retail or online store)
• Best Buy
• Dell Computer (Web Store)
• Office Depot
• The Source
• The Sony Store
• Staples/Business Depot
• Big box/warehouse stores (any)
• Department stores (any)
• Other Online Stereo/Video/Computer
• Other Stereo/Video/Computer stores

Retailers can use this database to gain consumer insight, perform trade area and competitive analyses. Manufacturers can use the data to estimate market potential and optimize distribution channels.

*This marketing research information is the result of Manifold’s models using the Numeris RTS Canada survey, it is not intended to duplicate Numeris data.

This data product describes  consumer shopping habits at Office Supply stores, i.e., regular and occasional shoppers of the stores:

• Staples/Business Depot
• Grand and Toy
• Office Depot
• Big box/warehouse stores (any)
• Department stores (any)
• Online Office stores
• Other Office (Stationery) stores

Retailers can use this database to gain consumer insight, perform trade area and competitive analyses. Manufacturers can use the data to estimate market potential and optimize distribution channels.

*This marketing research information is the result of Manifold’s models using the Numeris RTS Canada survey, it is not intended to duplicate Numeris data.

This data product describes  consumer shopping habits at Sporting Goods stores, i.e., regular and occasional shoppers of the stores:

• Athletes World
• Champs
• Foot Locker
• Mountain Equipment Co-op
• National Sport Centres
• Sport Chek
• Sports Experts
• Sporting Life
• The Running Room
• Play it Again Sports
• Big box/warehouse stores (any)
• Department stores (any)
• Online Sporting Goods
• Other Sporting Good/Athletic Clothing/Stores

Retailers can use this database to gain consumer insight, perform trade area and competitive analyses. Manufacturers can use the data to estimate market potential and optimize distribution channels.

*This marketing research information is the result of Manifold’s models using the Numeris RTS Canada survey, it is not intended to duplicate Numeris data.

This data product describes  consumer shopping habits at Toy and Pet stores, i.e., regular and occasional shoppers of the store:

• Disney Store
• Mastermind
• Big box/warehouse stores (any)
• Department stores (any)
• Online Toy/Game/Learning stores
• Other Toy/Game/Learning stores
• Petsmart
• Pet Valu
• Big box/warehouse stores (any)
• Department stores (any)
• Grocery stores (any)
• Veterinarian office (any)
• Online Pet/Pet Supply stores
• Other Pet/Pet Supply stores

Retailers can use this database to gain consumer insight, perform trade area and competitive analyses. Manufacturers can use the data to estimate market potential and optimize distribution channels.

*This marketing research information is the result of Manifold’s models using the Numeris RTS Canada survey, it is not intended to duplicate Numeris data.

This data product describes consumer shopping habits at various type of stores i.e., regular and occasional shoppers of the stores:

• Bulk food stores
• Carpet/Floor Covering stores
• Compact Disc stores
• Craft supply stores
• Dollar stores
• Factory outlet stores/malls
• Farmer’s markets
• Garden stores
• Health/beauty stores (e.g. The Body Shop)
• Home health care stores
• Independent fine food stores
• Kitchen stores (e.g. Stokes)
• Music stores (musical instrument)
• Natural food stores
• Shopping mall stores
• Stand-alone boutique shops
• Online/Internet stores

Retailers can use this database to gain consumer insight, perform trade area and competitive analyses. Manufacturers can use the data to estimate market potential and optimize distribution channels.

*This marketing research information is the result of Manifold’s models using the Numeris RTS Canada survey, it is not intended to duplicate Numeris data.

This is a database on consumer’s purchase behaviour of big-ticket items, e.g., baby furniture, boat, car stereo, fireplace, hot tub, ski equipment, TV, wedding services, etc. It describes the likelihood of purchases of these items in the next 2 years. 

The database also includes consumer’s collection and redemption of loyalty points, e.g., Aeroplan, Air Miles, Canadian Tire money, Hudson’s Bay Rewards, Petro Points, Shoppers Drug Mart Optimum, Costco membership, etc.

Furthermore, the database describes the likelihood of household spending on grocery, bath and bedding, car wash, tableware, clothing, shoe, cross-border shopping, online shopping, flowers, furniture, garden supplies, hair salon, home décor, jewelry, small appliance, sporting goods, and toys. Household annual spending is grouped by four ranges:  1) Nothing,  2) $1 – $249, 3) $250 – $499 and 4) $500 or more.

This data product is based on the Return-To-Sample survey conducted by Numeris (formerly Bureau of Broadcast and Measurement) twice a year with a combined sample size of over 100,000 responders stratified across Canada. We extrapolated the survey data from the household level to the 6-digit postal code level by building predictive models to estimate the propensity of consumers belonging to each of the spending categories and range.

Companies use this database to identify segments of their customers/prospects and their spending potentials. They can also use the data for competitive analysis, positioning and up-sell/cross-sell of their products and services by segments.