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Behaviour & Psychographics Behaviour

This data product provides information on consumers’ interests, values, opinions, attitudes, interests, and lifestyles.

Most Recent Update

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2019

Available Geographics

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6-digit postal code, FSA, DA, CT, CSD, CD and custom geography

Update Frequency

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Anually

Methodology

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This data product is based on the Return-To-Sample survey by Numeris, publications of Statistics Canada and market research companies, and Manifold’s predictive modeling techniques. We identified robust consumer media usage patterns in the survey data and built hundreds of predictive models to extrapolate them into the propensity score for each of the 785,000 6-digit postal codes in Canada.


Validation is performed with in- and out-phase survey data to ensure accuracy of the predictions.

Data Format

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CSV

Sample Reports

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Data Dictionary

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How To Get It

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