shopping patterns Consumer Shopping Patterns

This data product describes consumer shopping patterns across various industries and sectors.

Grocery Stores
*This marketing research information is the result of Manifold’s models using the Numeris RTS Canada survey, it is not intended to duplicate Numeris data.

This data product describes consumer shopping habits at grocery stores, i.e., light, medium, and heavy shoppers of the stores:

Co-op

IGA

Loblaws

M & M Meat

Métro

Provigo

Real Canadian/Atlantic Superstore

Safeway

Sobeys

Big box/warehouse stores

Department stores (e.g. Hudson’s Bay Food Halls, Wal-Mart)

Drug Stores (any)

Online grocery stores

Other grocery stores

Retailers can use this database to gain consumer insight, perform trade area and competitive analyses. Manufacturers can use the data for distribution channel optimization.
Convenience Stores
*This marketing research information is the result of Manifold’s models using the Numeris RTS Canada survey, it is not intended to duplicate Numeris data.

This data product describes consumer shopping habits at convenience stores, i.e., light, medium, and heavy shoppers of the stores:

7-Eleven

Mac’s/Couche-Tard

Gas station convenience stores

Online convenience stores

Other convenience stores

Retailers can use this database to gain consumer insight, perform trade area and competitive analyses. Manufacturers can use the data for distribution channel optimization.
Department Stores
*This marketing research information is the result of Manifold’s models using the Numeris RTS Canada survey, it is not intended to duplicate Numeris data.

This data product describes consumer shopping habits at department stores, i.e., light, medium, and heavy shoppers of the store:

The Bay

Canadian Tire

Costco

Giant Tiger

Wal-Mart

Online Department stores

Other Department stores

Retailers can use this database to gain consumer insight, perform trade area and competitive analyses. Manufacturers can use the data to estimate market potential and optimize distribution channels.
Pharmacies
*This marketing research information is the result of Manifold’s models using the Numeris RTS Canada survey, it is not intended to duplicate Numeris data.

This data product describes consumer shopping habits at pharmacies, i.e., light, medium, and heavy shoppers of the pharmacies:

Guardian/IDA

Jean Coutu

London Drugs

Pharma Plus

Proxim

Shoppers Drug Mart

Big box/warehouse stores (any)

Grocery stores (any)

Online Drug stores

Other Drug stores

Retailers can use this database to gain consumer insight, perform trade area and competitive analyses. Manufacturers can use the data to estimate market potential and optimize distribution channels.
Clothing Stores
*This marketing research information is the result of Manifold’s models using Numeris RTS Canada survey, it is not intended to duplicate Numeris data.

This data product describes consumer shopping habits at clothing stores, i.e., regular and occasional shoppers at the stores:

Addition-Elle

Banana Republic

Childrens clothing stores (any) (e.g. GapKids)

Club Monaco

Cotton Ginny

Danier Leather

Eddie Bauer

Fairweather

H&M

Harry Rosen

Holt Renfrew

International Clothiers

Jacob (any)

Joe Fresh

La Senza

La Vie En Rose

Laura (any)

Le Chateau

Limité

Mark’s Work Wearhouse

Mexx

Moore’s

Old Navy

Reitmans

Roots

Stitches

Suzy Shier

Talbots

Tip Top Tailors

The Gap

Winners

Zara

Jean stores (any) (e.g. Levi Strauss)

Department stores (any)

Online Clothing stores

Other Clothing stores

Retailers can use this database to gain consumer insight, perform trade area and competitive analyses. Manufacturers can use the data to estimate market potential and optimize distribution channels.
Shoe Stores
*This marketing research information is the result of Manifold’s models using the Numeris RTS Canada survey, it is not intended to duplicate Numeris data.

This data product describes consumer shopping habits at shoe stores, i.e., regular and occasional shoppers of the store:

Aldo

Browns

Feetfirst

Globo

Naturalizer

Nine West (the store)

The Shoe Company

SoftMoc

Town Shoes

Transit

Department stores (any)

Sports stores (any)

Online Shoe stores

Other Shoe stores

Retailers can use this database to gain consumer insight, perform trade area and competitive analyses. Manufacturers can use the data to estimate market potential and optimize distribution channels.
Book Stores
*This marketing research information is the result of Manifold’s models using the Numeris RTS Canada survey, it is not intended to duplicate Numeris data.

This data product describes consumer shopping habits at book stores, i.e., regular and occasional shoppers of the stores:

Chapters (the store)

Coles

Big box/warehouse stores (any)

Department stores (any)

Amazon.com/Amazon.ca

Chapters.Indigo.ca (the web site)

Other Online Book stores

Other Book stores

Retailers can use this database to gain consumer insight, perform trade area and competitive analyses. Manufacturers can use the data to estimate market potential and optimize distribution channels.
Jewellery Stores
*This marketing research information is the result of Manifold’s models using the Numeris RTS Canada survey, it is not intended to duplicate Numeris data.

This data product describes consumer shopping habits at Jewellery stores, i.e., regular and occasional shoppers of the stores:

Birks

MappinsJewellers

Peoples

Spence Diamonds

Big box/warehouse stores (e.g. Costco)

Department stores (any)

Online Jewellery stores

Other Jewellery stores

Retailers can use this database to gain consumer insight, perform trade area and competitive analyses.
Furniture/Appliance Stores
*This marketing research information is the result of Manifold’s models using the Numeris RTS Canada survey, it is not intended to duplicate Numeris data.

This data product describes consumer shopping habits at Furniture/Appliance stores, i.e., regular and occasional shoppers of the store:

Ikea

La-Z Boy

Leon’s

Pier 1 Imports

Sleep Country Canada

The Brick

Department stores (any)

Stereo/electronic stores (any)

Online Furniture/Appliance stores

Other Furniture/Appliance stores

Retailers can use this database to gain consumer insight, perform trade area and competitive analyses. Manufacturers can use the data to estimate market potential and optimize distribution channels.
Home Improvement Stores
*This marketing research information is the result of Manifold’s models using the Numeris RTS Canada survey, it is not intended to duplicate Numeris data.

This data product describes consumer shopping habits at Home Improvement stores, i.e., regular and occasional shoppers of the store:

Canadian Tire

Home Depot

Home Hardware

Home Outfitters

Home Sense

Lee Valley Tools

Lowe’s Home Improvement

Rona Stores (any)

Department stores (any)

Online Home Improvement stores

Other Home Décor stores

Other Home Improvement stores

The retailer can use this database to gain consumer insight, perform trade area and competitive analyses. Manufacturers can use the data to estimate market potential and optimize distribution channels.
Optical Stores
*This marketing research information is the result of Manifold’s models using the Numeris RTS Canada survey, it is not intended to duplicate Numeris data.

This data product describes propensity of consumer eyewear by type, laser eye surgery, spending on eyewear and shopping habits at optical stores, i.e., regularly and occasional shoppers of the stores:

Hakim Optical

Lenscrafters

Sunglass Hut

Department stores (any)

Online Optical stores

Other Optical stores

Retailers can use this database to gain consumer insight, perform trade area and competitive analyses. Manufacturers can use the data to estimate market potential and optimize distribution channels.
Photo/Camera Stores
*This marketing research information is the result of Manifold’s models using the Numeris RTS Canada survey, it is not intended to duplicate Numeris data.

This data product describes consumer shopping habits at Photo/Camera stores, i.e., regular and occasional shoppers of the stores:

Black’s

Japan Camera

Big box/warehouse stores (any)

Department stores (any)

Drug stores (any)

Grocery stores (any)

Online Photo Finishing/Film stores

Other Photo Finishing/Film stores

Retailers can use this database to gain consumer insight, perform trade area and competitive analyses. Manufacturers can use the data to estimate market potential and optimize distribution channels.
Stereo/Video/Computer Stores
*This marketing research information is the result of Manifold’s models using the Numeris RTS Canada survey, it is not intended to duplicate Numeris data.

This data product describes consumer shopping habits at Stereo/Video/Computer stores, i.e., regular and occasional shoppers of the stores:

Apple (retail or online store)

Best Buy

Dell Computer (Web Store)

Office Depot

The Source

The Sony Store

Staples/Business Depot

Big box/warehouse stores (any)

Department stores (any)

Other Online Stereo/Video/Computer

Other Stereo/Video/Computer stores

Retailers can use this database to gain consumer insight, perform trade area and competitive analyses. Manufacturers can use the data to estimate market potential and optimize distribution channels.
Office Supply Store
*This marketing research information is the result of Manifold’s models using the Numeris RTS Canada survey, it is not intended to duplicate Numeris data.

This data product describes consumer shopping habits at Office Supply stores, i.e., regular and occasional shoppers of the stores:

Staples/Business Depot

Grand and Toy

Office Depot

Big box/warehouse stores (any)

Department stores (any)

Online Office stores

Other Office (Stationery) stores

Retailers can use this database to gain consumer insight, perform trade area and competitive analyses. Manufacturers can use the data to estimate market potential and optimize distribution channels.
Sporting Goods Store
*This marketing research information is the result of Manifold’s models using the Numeris RTS Canada survey, it is not intended to duplicate Numeris data.

This data product describes consumer shopping habits at Sporting Goods stores, i.e., regular and occasional shoppers of the stores:

Athletes World

Champs

Foot Locker

Mountain Equipment Co-op

National Sport Centres

Sport Chek

Sports Experts

Sporting Life

The Running Room

Play it Again Sports

Big box/warehouse stores (any)

Department stores (any)

Online Sporting Goods

Other Sporting Good/Athletic Clothing/Stores

Retailers can use this database to gain consumer insight, perform trade area and competitive analyses. Manufacturers can use the data to estimate market potential and optimize distribution channels.
Toy and Pet Stores
*This marketing research information is the result of Manifold’s models using the Numeris RTS Canada survey, it is not intended to duplicate Numeris data.

This data product describes consumer shopping habits at Toy and Pet stores, i.e., regular and occasional shoppers of the store:

Disney Store

Mastermind

Big box/warehouse stores (any)

Department stores (any)

Online Toy/Game/Learning stores

Other Toy/Game/Learning stores

Petsmart

Pet Valu

Big box/warehouse stores (any)

Department stores (any)

Grocery stores (any)

Veterinarian office (any)

Online Pet/Pet Supply stores

Other Pet/Pet Supply stores

Retailers can use this database to gain consumer insight, perform trade area and competitive analyses. Manufacturers can use the data to estimate market potential and optimize distribution channels.
Store Type
*This marketing research information is the result of Manifold’s models using the Numeris RTS Canada survey, it is not intended to duplicate Numeris data.

This data product describes consumer shopping habits at various type of stores i.e., regular and occasional shoppers of the stores:

Bulk food stores

Carpet/Floor Covering stores

Compact Disc stores

Craft supply stores

Dollar stores

Factory outlet stores/malls

Farmer’s markets

Garden stores

Health/beauty stores (e.g. The Body Shop)

Home health care stores

Independent fine food stores

Kitchen stores (e.g. Stokes)

Music stores (musical instrument)

Natural food stores

Shopping mall stores

Stand-alone boutique shops

Online/Internet stores

Retailers can use this database to gain consumer insight, perform trade area and competitive analyses. Manufacturers can use the data to estimate market potential and optimize distribution channels.
Consumer Purchase, Spending and Loyalty Patterns

*This marketing research information is the result of Manifold’s models using the Numeris RTS Canada survey, it is not intended to duplicate Numeris data.

This is a database on consumer’s purchase behaviour of big-ticket items, e.g., baby furniture, boat, car stereo, fireplace, hot tub, ski equipment, TV, wedding services, etc. It describes the likelihood of purchases of these items in the next 2 years.

The database also includes consumer’s collection and redemption of loyalty points, e.g., Aeroplan, Air Miles, Canadian Tire money, Hudson’s Bay Rewards, Petro Points, Shoppers Drug Mart Optimum, Costco membership, etc.

Furthermore, the database describes the likelihood of household spending on grocery, bath and bedding, car wash, tableware, clothing, shoe, cross-border shopping, online shopping, flowers, furniture, garden supplies, hair salon, home décor, jewelry, small appliance, sporting goods, and toys. Household annual spending is grouped by four ranges: 1) Nothing, 2) $1 – $249, 3) $250 – $499 and 4) $500 or more.

This data product is based on the Return-To-Sample survey conducted by Numeris (formerly Bureau of Broadcast and Measurement) twice a year with a combined sample size of over 100,000 responders stratified across Canada. We extrapolated the survey data from the household level to the 6-digit postal code level by building predictive models to estimate the propensity of consumers belonging to each of the spending categories and range.

Companies use this database to identify segments of their customers/prospects and their spending potentials. They can also use the data for competitive analysis, positioning and up-sell/cross-sell of their products and services by segments.
Shopping at Major Stores
This dataset estimates the market share of major stores in Canada by measuring the likelihood of shopping from specific brands such as:

Hudson’s Bay

Costco

Canadian Tire

Home Depot

Jean Coutu

Loblaws/Loblaws Superstore

Shoppers Drug Mart/Pharmaprix

Walmart

Winners

Brand-level data is available for the following sectors:

Convenience stores

Drug stores

Customer reward programs

Frequent flyer programs

Pre-paid gift cards

Men’s clothing

Women’s clothing

Footwear

Insoles

Jewellery

Toys & Games

Greeting cards

Boxed chocolates

Books

This data product incorporates information from the Vividata Survey of the Canadian Consumer. It is not intended to duplicate Vividata data. No personal or private information was used.

Companies use this database to identify where their customers/prospects shop. They can also use the data for competitive analysis, positioning and up-selling/cross-selling of their products and services by segments. Manufacturers can benefit from this data set to determine where to try to distribute their product.

Most Recent Update

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2024

Available Geographic Levels

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6-digit postal code, FSA, DA, CT, CSD, CD, and custom geography

Update Frequency

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Annual

Methodology

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This data product is based on the Return-To-Sample survey by Numeris, publications of Statistics Canada and Retailer Council Canada, Agriculture Canada, and Manifold’s predictive modeling techniques. We identified robust consumer media usage patterns in the survey data and built hundreds of predictive models to extrapolate them into the propensity score for each of the 800,000 6-digit postal codes in Canada.

Validation is performed with in- and out-of-phase survey data to ensure accuracy of the predictions.