This blog explores Toronto’s distinct spending habits across age groups, offering insights for businesses to tailor their marketing strategies effectively […]
Spending in Toronto: Insights by Age Group
Tag: demographics
Future-Proofing Education: Demographics On Tomorrow’s Classrooms
Canada’s aging population and urbanization are reshaping education. Manifold’s data tools help you anticipate these shifts, ensuring your strategies stay ahead. […]
Navigating Trends in BC’s Youth Population and Purchasing Patterns
Understanding population trends is essential for businesses in the Children’s product sector. The evolving landscape of kids’ demographics in British Columbia (BC) presents unique opportunities and challenges, especially as urban growth and population shifts become more pronounced. […]
How are Canadians Coping with Grocery Price Surge?
Discover how Canadians are navigating the challenge of rising grocery prices. Explore their ways for adapting and coping in the face of economic shifts and changing consumer habits. […]
An Overview of the Canadian Mortgage Market
Based on Census 2021, our adjustments for undercount and other items, we estimate that there will be around 15.8 million households in Canada for the year 2023. 10.8 million of these households are homeowners, and 6.5 million of these homeowners have mortgages on their homes. The average outstanding mortgage value […]
How Has COVID-19 Affected Your Lifestyle?
The COVID-19 pandemic has changed the way we work, socialise, and spend our money. We tapped into our 6-digit postal code level data to see how Canadians’ consumer behaviour and spending habits changed in the past few years. We highlight changes we see in Canadians’ grocery item consumption, travel, online shopping, and restaurant visits. […]
6 Contributors to Extreme Canadian Housing Demand
The real estate market in Canada has been a hot topic the past few years! Prices are at an all time high, leaving Canadians wondering why this is happening. While it can be broken down as a basic supply and demand issue, the reasoning behind why demand is high and supply is limited is a complex issue. In this post we will explore 6 factors contributing to the housing […]
Win Big with Sports Fans and Followers
Ready to score big with consumers? With our new data product, Sports Fans and Followers, you can ensure that you never strike out! We created this product by data mining robust patterns from a Vividata survey on Sports and eSports. Use this data to find out how to best interact with fans and to select the best sponsorship and advertising opportunities! […]
Postal Codes, Census Geographies and Their Linkages
Postal Codes are designed for mail, granular, and widely used. They are not designed for collecting and publishing population statistics. Census Geographies are designed for governmental population statistics, but they are not widely known (who knows their DA or Census Tract?). How do we link them? […]
Difference Between Population Count and Current Year Population Estimates
Census population count represents the total population enumerated on the Census day. For example, on May 10, 2011, Census 2011 counted Canadian total population as 33,476,688. However, some people might be away during the Census enumeration period or did not submit the Census forms. A few people could be counted twice, e.g., students living […]