This blog explores Toronto’s distinct spending habits across age groups, offering insights for businesses to tailor their marketing strategies effectively […]
Spending in Toronto: Insights by Age Group
Tag: education
Future-Proofing Education: Demographics On Tomorrow’s Classrooms
Canada’s aging population and urbanization are reshaping education. Manifold’s data tools help you anticipate these shifts, ensuring your strategies stay ahead. […]
Navigating Trends in BC’s Youth Population and Purchasing Patterns
Understanding population trends is essential for businesses in the Children’s product sector. The evolving landscape of kids’ demographics in British Columbia (BC) presents unique opportunities and challenges, especially as urban growth and population shifts become more pronounced. […]
Navigating Mobile Advertising IDs: A Tool For Targeted Marketing
In today’s fast-paced digital world, understanding the intricacies of targeted marketing is essential for businesses striving to connect with their audiences effectively. At the heart of this endeavor lies the enigmatic realm of Mobile Advertising IDs. These unique identifiers hold the key to unlocking personalized advertising strategies, driving engagement, and more […]
An Overview of the Canadian Mortgage Market
Based on Census 2021, our adjustments for undercount and other items, we estimate that there will be around 15.8 million households in Canada for the year 2023. 10.8 million of these households are homeowners, and 6.5 million of these homeowners have mortgages on their homes. The average outstanding mortgage value […]
How Has COVID-19 Affected Your Lifestyle?
The COVID-19 pandemic has changed the way we work, socialise, and spend our money. We tapped into our 6-digit postal code level data to see how Canadians’ consumer behaviour and spending habits changed in the past few years. We highlight changes we see in Canadians’ grocery item consumption, travel, online shopping, and restaurant visits. […]
6 Contributors to Extreme Canadian Housing Demand
The real estate market in Canada has been a hot topic the past few years! Prices are at an all time high, leaving Canadians wondering why this is happening. While it can be broken down as a basic supply and demand issue, the reasoning behind why demand is high and supply is limited is a complex issue. In this post we will explore 6 factors contributing to the housing […]
Win Big with Sports Fans and Followers
Ready to score big with consumers? With our new data product, Sports Fans and Followers, you can ensure that you never strike out! We created this product by data mining robust patterns from a Vividata survey on Sports and eSports. Use this data to find out how to best interact with fans and to select the best sponsorship and advertising opportunities! […]
Postal Codes, Census Geographies and Their Linkages
Postal Codes are designed for mail, granular, and widely used. They are not designed for collecting and publishing population statistics. Census Geographies are designed for governmental population statistics, but they are not widely known (who knows their DA or Census Tract?). How do we link them? […]
Introducing Canadian Travel Patterns
Introducing our new data product: Canadian Travel Patterns. We have seen numerous tourism ads across Canada in the last few months. We know, both quantitatively and anecdotally that domestic tourism jumped exponentially in 2020, as travel bans kept Canadians at home and foreign tourists away from Canada. Some Canadian tourism regions estimate they had 50% more visitors in 2020 […]