How Insurers can Gain a Competitive Edge by Leveraging Consumer Data

How has the insurance industry changed? Why is third party consumer data becoming more crucial for insurers to gain or keep their edge? Insurers are looking for top prospects, understanding their cost sensitivity, interest in preventative care, insurance switching patterns, and market size. With third party data, they are tailoring communications […]

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Being Human: The Journey to Capture and Codify Human Emotions

A while back, we invited Neil Balbirnie at RBC, to share his experiences at the Conference on Big Data and Information Analytics at the Fields Institute. Neil and RBC’s data scientists want to answer these questions: Who buys what? How are they buying it? Where did they buy it? When did they buy it? Why are they buying it? Will they buy again? […]

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We Published A Paper in the Data Mining Journal

We use cutting-edge analytics and technology, and work with leading researchers in Big Data and Data Science. We published a paper in Advances in Knowledge Discovery and Data Mining with York University on using a recommendation system in a novel way. Recommendation systems have been used for job sites and Facebook’s recommended friends system, but have primarily been used in e-commerce and news. This paper looks at healthcare. […]

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